Hi, I’m Elizabeth

Strategy. Storytelling. Results.

Work with Me

Approach

I believe great marketing isn’t just about getting attention—it’s about telling the right story to the right audience at the right time. I blend deep strategic insight with hands-on execution, ensuring every initiative is grounded in business goals, market realities, and human understanding - especially in complex, high-stakes environments.

Whether it’s launching a startup’s first major campaign, repositioning a brand, or scaling lead generation, my focus is always on delivering meaningful impact—not just impressions.

Experience

With experience spanning industries—from tech to retail to healthcare—I bring a cross-sector perspective that fuels fresh, effective marketing strategies. I build scalable marketing systems that drive sustained, long-term growth.

More recently, my work has expanded into healthcare and rare disease storytelling. I am a monthly columnist for BioNews, where I cover epidermolysis bullosa (EB), a rare genetic disease affecting my two children. Through this work, I apply my marketing and communications expertise to increase visibility, deepen understanding, and highlight the role of innovation in advancing treatment.

Read my latest column here.

  • Marketing & Business Acceleration

    Drive brand growth, lead generation, and revenue.

  • Storytelling That Sells

    Turn complex ideas into compelling content that engages and converts.

  • Strategy Meets Execution

    Build scalable marketing plans that drive real, measurable results.

Projects

Transforming Retail Through Mobile Commerce

Doubled client base and generated national PR on The Today Show.

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Scaling a Startup: Public Service Tech Goes National

Secured speaking engagements & grew the client base from 40 to 150.

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Rebranding for a Circular Economy

Full rebrand with videos, website & more to launch the 1st ESG program for ITAD.

View Project

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your marketing & content needs.

Book Consultation

SERVICES

  • Comprehensive marketing plans, market research and competitive intel to drive insights and business growth.

  • Blogs, whitepapers and press releases that establish authority and business expertise.

  • Investor decks, sales presentations, sell sheets and materials that convert.

  • Multi-channel marketing across email, social, and digital platforms.