• Launched the company’s first-ever ESG report, working alongside sustainability leads to communicate impact.

  • Developed and implemented an ABM strategy with integrated CRM for targeted outreach and lead scoring.

  • Introduced new digital solutions and branded content, including videos and sales materials, to highlight unique offerings.

Rebranding For A Circular Economy

Transforming Retail Through Mobile Commerce

  • Organized market research focus groups with top-tier retail executives to refine product strategies.

  • Drove lead-gen campaigns targeting top retail executives, doubling the retail client base.

  • Developed high-impact partnerships with Salesforce, Magento, Guidance, and others to expand reach.

  • Created research-driven case studies that positioned company as a thought leader, generating new leads and national PR, including a feature on The Today Show.

Driving Digital Growth & Client Acquisition in a Changing Market

  • Developed a growth-focused marketing strategy targeting new clients and expanding partner networks.

  • Spearheaded crisis communication efforts during COVID-19, creating a corporate POV, content series, and outreach to retain and attract customers.

  • Built strategic partnerships with Google, Impact Radius, Blend, and others to enhance visibility and lead generation.

  • Implemented ABM strategies with segmented content and lead scoring to improve prospect targeting.

Engaging Healthcare Marketing

  • Created a targeted marketing plan for Student Health Services, engaging over 7,000 incoming freshmen.

  • Supported the launch of three new health clinics, reaching over 40,000 students and 10,000 faculty/staff.

  • Designed and executed a national and international marketing strategy for a civic tech startup.

  • Established key partnerships with Facebook, Cityworks, and ESRI, leading to a client base expansion from 40 to 150.

  • Secure national speaking engagements and PR strategy resulting in features in Mashable, GovTech, Bloomberg News, Business Insider, and more in a one year period.

Scaling a Startup: Public Service Tech Goes National

Revitalizing Downtown West Palm Beach

  • Secured over 1,000 media stories, reshaping public perception of the downtown district.

  • Led a strategic investment marketing campaign, attracting over 40 new businesses to the area.

  • Produced or assisted with over 23 events that attracted over 250,000 consumers annually.